孙 丹
（北京开放大学 经济管理学院，北京 100081）
【摘 要】2012年教育部先后批准6所广播电视大学更名为开放大学，我国开放大学面临着百端待举的局面。在广播电视大学向开放大学转型的历史时期，开放大学应明确其愿景，并构建可行性战略规划来谋划大学发展。本文基于开放大学特征，采用战略地图方法，从使命、相关利益者、内部层面、学习与成长层面四个方面构建了我国开放大学战略规划框架。开放大学战略规划框架明确了四个层面的逻辑关系，阐述了从“学习与成长层面”到“使命层面”的层层支持关系。通过细化四个层面的战略活动，研究力图找到开放大学战略规划中的关键行动和流程，阐述开放大学战略规划的保障措施，从而描述出开放大学如何创造价值并有效执行战略的过程。
【关键词】战略地图；开放大学；战略规划框架
Research on Strategic Planning Framework of Open University in China Based on Strategy Map
SUN Dan
(College of Economics and Management, Beijing Open University, Beijing 100081, China)
Abstract: In 2012, the Ministry of Education approved the renaming of six open universities successively. Chinese open universities are facing the situation of a hundred things to be done. It is of great signifi cance to clarify the strategic planning of open universities and to construct a strategic plan that can be implemented. Based on the strategy map method, this paper constructs the strategic planning framework of Chinese Open University from four aspects: mission, stakeholders, internal level, learning and growth level, clarifi es the logical relationship of the four levels, expounds the support relationship from the“learning and growth level”to the“mission level”. Four levels of strategic activities are elaborated to fi nd the key actions and processes in the strategic planning of the Open University, and the safeguard measures of the strategic planning of the Open University are elaborated, thus describing how the Open University creates value and effectively implements the strategic process.
Keywords: strategy map; Open University; strategic planning framework
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基于战略地图的我国开放大学战略规划框架研究.pdf
