刘 颖 赵 宏
（北京师范大学 远程教育研究中心，北京 100875）
【摘 要】在虚拟世界的人际交往中，由于网络空间的虚拟性和匿名性，人们可以尝试表现出不同于现实生活中的人格面貌，体验不同的人生，扮演不同的角色，这也就促使了网络世界中“虚拟人格”的产生。由于“虚拟人格”研究仍属较新主题，学者们对该主题的关注点各有不同，也没有形成对“虚拟人格”统一的定论。本文分析了目前国内外“虚拟人格”的相关文献，从虚拟人格的概念界定、理论基础、研究历程、研究热点、研究展望等方面进行了深入探讨，以期能够总结出现阶段“虚拟人格”研究的主要成果，进而为日后开展该主题的研究与实践奠定基础。
【关键词】虚拟人格；现实人格；虚拟化身；网络交互
The Research and Application of Virtual Personality in the Network Environment
LIU Ying and ZHAO Hong
(Research Center of Distance Education, Beijing Normal University, Beijing 100875, China)
Abstract: In the virtual world of interpersonal interaction, people can try to show different personality differing from real life, to experience different life and to play different roles due to the virtuality and anonymity of cyberspace. This has led to the emergence of virtual personality in the cyberspace. Since the study of virtual personality is still new and scholars have different concerns about this topic, there is no unifi ed conclusion on this issue. This paper analyzes the current domestic and foreign literatures related to virtual personality, include the concept defi nition of virtual personality, theoretical basis, research process, domestic and foreign research hotspots and research prospects, in order to summarize the main achievements of virtual personality, and to lay the foundation for further research.
Keywords: Virtual Personality; Realistic Personality; Virtual Avatar; internet interaction
下载地址：
网络环境下虚拟人格研究进展与热点分析.pdf
